The Story Behind Kre-Ex®: Our Flagship Product

The Story Behind Kre-Ex®: Our Flagship Product

The creation of Kre-Ex, our flagship product, dates back to 2006, a time when the pre-workout market was far from its current state. Even energy drinks like Monster and RedBull were just starting to gain popularity. Pre-workout options were limited, and many people relied on caffeine supplements and coffee as their go-to choices.

Amid loose regulations that allowed companies to cut corners and include ingredients with known adverse side effects in pre-workouts, Titan took a different path. Our founder set out to create a product line that would set the standard for excellence across all supplement categories. This commitment to a "no BS" approach has been a cornerstone of Titan's formulations ever since. We refer to it as “product leadership” in every category. 

The first formulation of Kre-Ex initially included well-established, human-research-backed ingredients such as kre-alkalyn, arginine, and caffeine. During this time, there was an ongoing debate about the most effective form of creatine for exercise benefits. The name "Kre-Ex" is a nod to the main ingredient of that time, Kre-Alkalyn®, a trademarked pH corrected form of creatine which was safe to consume and well-studied at the time. 

As studies continue to progress on improved nutrient delivery and ingredient efficacy, we continue to enhance our formulations to stay at the forefront of innovation. 

In 2006 and 2007, human studies revealed that beta-alanine greatly increases muscle carnosine levels and reduces fatigue. With findings like these, we didn't hesitate to reformulate Kre-Ex to match the latest research. And we’re still doing it. 

Because of the current research revealing creatine monohydrate as the most effective form of creatine in increasing strength, power, and muscle mass, the Kre-Ex you see today now contains 5g (the daily recommended amount) of creatine monohydrate per serving. New flavors have been introduced along the way, while always maintaining our commitment to exclude artificial colors from all our products. 

Fast forward to 2023, and the introduction of Kre-Ex® Unrivaled showcases 5 fully loaded STACKS containing over 24 grams of active raw materials:

PUMP Volumizing Matrix: Enhances nitric oxide and boosts muscle growth and fullness, L-Citrulline and beta alanine improve blood flow and endurance to reduce soreness and fatigue, while Glycer-Ex™ pumps muscles with oxygen and nutrients.

Creatine MASS Absorption Matrix: Combines your daily 5g of creatine monohydrate with pH-balancing elements ensuring optimal absorption, maximizing its effectiveness.

Hyperfocus Matrix: A cognitive enhancement blend of nootropics delivering immediate energy, focus, and mood boost, featuring ingredients like Rhodiola, L-Tyrosine, and Theobromine.

Hydro-Electrolyte Matrix: Optimizing water balance in muscles, this matrix boosts exercise capacity, ensuring endurance and hydration to those hard-working muscle cells through challenging workouts.

KRE-EX® is loaded with the highest quality, clinically dosed, and fully disclosed ingredients available in performance nutrition!



Harris, R C et al. “The absorption of orally supplied beta-alanine and its effect on muscle carnosine synthesis in human vastus lateralis.” Amino acids vol. 30,3 (2006): 279-89. doi:10.1007/s00726-006-0299-9

Jagim, A.R., Oliver, J.M., Sanchez, A. et al. A buffered form of creatine does not promote greater changes in muscle creatine content, body composition, or training adaptations than creatine monohydrate. J Int Soc Sports Nutr 9, 43 (2012).

Mielgo-Ayuso, Juan et al. “Effects of Creatine Supplementation on Athletic Performance in Soccer Players: A Systematic Review and Meta-Analysis.” Nutrients vol. 11,4 757. 31 Mar. 2019, doi:10.3390/nu11040757

The Story Behind Kre-Ex®: Our Flagship Product

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